Mission Statement

The company began with the belief that American consumers are ready to pay more for enduring quality; that there has come into existence a new awareness about consumer products which rejected the concept of disposability and embraced the pursuit of excellence; that creating these products can be fulfilling as well as profitable.

In addition, the company desires to apply these same values of excellence and quality to the ethics of management, especially as they relate to employees and the community at large.

We wish to prove that you can manufacture and market the finest possible product, be profitable and share that success with your staff. We wish to serve as an example to other companies that real success comes only with a dedication to the people who made it possible and that you can locate an international company in a rural Vermont community and create well-paying jobs both in clerical and manufacturing positions with little or no impact on the environment.

Luxury Marketing Council

Anichini is a member of the Luxury Marketing Council; a by-invitation-only, not-for-profit organization composed of select, top management and leading marketers from major purveyors of luxury goods and services who market to targeted, affluent customers throughout the United States and internationally.

"The Luxury Marketing Council is one of the most intelligent marketing concepts of the last decade. It's high time luxury producers banded together out of self interest to better expose the variety of their products and services to the market?I applaud the founders' vision and entrepreneurial spirit."

- Stanley Marcus